If you had a Genius Bar appointment, you were instructed to first check in with the person in the orange shirt. The colors also helped denote which employees customers could approach for which questions. The stated rationale was that the color-coding promoted team solidarity. Up until 2009, Specialists wore light blue, Managers and Creatives wore royal blue, Geniuses wore navy blue, Concierges wore orange, and black was reserved for Back of House. Our one Orthodox Jewish employee opts to stay in blue that time of year, because red obviously doesn’t signify Hanukkah. They give us red shirts during the winter holidays.
We only get two, so when you’re full-time it can be a challenge keeping at least one presentably clean. That’s a sign of summer in the Apple Store.Ĭobalt blue T-shirts are our everyday uniform.
